Privacy Policy

Effective Date: January 1, 2025
Last Updated: May 1, 2025

At Lulu Beauty, we respect and value your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you interact with our website, www.lulu-beauty-co.com (the "Site"). By accessing or using our services, you agree to the terms of this Policy.


1. Information We Collect

We collect the following types of information:

a. Personal Information

Collected when you create an account, place an order, or contact us:

  • Full name

  • Email address

  • Shipping and billing address

  • Phone number

  • Payment information (handled via secure third-party providers)

b. Non-Personal Information

Collected via cookies and analytics tools:

  • Device and browser type

  • IP address

  • Pages visited and time on site

  • Referral source

  • Purchase history

c. Cookies & Tracking Technologies

We use cookies, web beacons, and similar technologies to:

  • Enable site functionality

  • Analyze traffic

  • Deliver personalized ads via platforms like Facebook and Google

  • Improve user experience

You can adjust cookie settings in your browser or opt out of third-party cookies using tools like YourAdChoices.


2. Legal Basis for Processing (GDPR Compliance)

If you are located in the EU/EEA, we rely on the following legal bases under the GDPR to process your personal data:

  • Contractual necessity: For processing orders and delivering products

  • Consent: For marketing communications and certain cookies

  • Legitimate interests: For site analytics, fraud prevention, and improving our services

  • Legal obligations: For compliance with tax, accounting, and other legal requirements


3. How We Use Your Information

  • To process orders and deliver products

  • To communicate order status and respond to customer inquiries

  • To improve website content, navigation, and usability

  • To send promotional communications, with your consent

  • To detect and prevent fraud or unauthorized transactions

  • To comply with legal obligations


4. Data Sharing and Third Parties

We only share your information with trusted partners for legitimate business needs:

  • Payment processors (e.g., Shopify Payments, PayPal)

  • Shipping carriers (e.g., USPS, UPS)

  • Marketing and email platforms (e.g., Klaviyo, Meta Ads, Google Ads)

  • Analytics providers (e.g., Google Analytics)

These partners are contractually bound to protect your data and use it only as instructed by us.


5. Data Retention

We retain your personal data only for as long as necessary:

  • Order records: 7 years for tax and legal compliance

  • Marketing data: Until you unsubscribe or request deletion

  • Inactive accounts: Deleted after 24 months of inactivity

  • Cookies: Retention varies by type; details are in our Cookie Policy


6. Your Rights

Depending on your location, you may have the following rights:

Under CCPA (California Residents):

  • Right to know what personal data we collect and how it’s used

  • Right to request deletion of personal data

  • Right to opt-out of the sale or sharing of personal data

  • Right to non-discrimination for exercising your privacy rights

To exercise these rights, contact us here.

Under GDPR (EU/EEA Residents):

  • Right to access, rectify, or delete your data

  • Right to restrict or object to processing

  • Right to data portability

  • Right to withdraw consent at any time

You may also lodge a complaint with your local Data Protection Authority.


7. Data Protection

We use industry-standard safeguards including:

  • TLS/SSL encryption

  • Secure payment gateways

  • Firewall and anti-malware protections

  • Regular audits and penetration tests

However, no method of transmission is 100% secure.


8. Nevada Privacy Rights

Nevada residents may submit a verified request to opt out of the sale of personal information by contacting us here with "Nevada Opt-Out" in the subject line.


9. Children's Privacy

We do not knowingly collect information from individuals under the age of 13. If we become aware of such data, we will promptly delete it.


10. Policy Changes

We may update this Privacy Policy at any time. Changes will be posted on this page with the “Last Updated” date. Continued use of our site after changes constitutes acceptance.


11. Contact Us

Lulu Beauty Co.
848 N Rainbow Blvd., Suite 5006
Las Vegas, NV 89107
Email: Contact Us